Interactive experience fully contained within an expandable embedded unit

ABSTRACT

Computer-implemented systems, computer-readable storage media encoded with software, and methods utilizing a first processing device configured to generate and deliver an ad for an online property, the ad delivered to an application executing on a second processing device, the ad providing an immersive interactive experience and tour of the online property in response to a user interaction, provided that the immersive interactive experience and tour of the online property are provided within the application executing on the second processing device.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims the benefit of U.S. Application Ser. No.61/704,194, filed Sep. 21, 2012, and is a continuation of U.S.application Ser. No. 14/033,280, filed Sep. 20, 2013, each of which ishereby incorporated by reference in its entirety.

BACKGROUND OF THE INVENTION

According to IAB research, the mobile advertising market tripled involume in 2011 ($1.6 billion in revenue) in comparison with 2010 ($600million). eMarketer estimates that this trend will continue in 2012 andthat U.S. mobile advertising spending will grow 80% to $2.61 billion.

eMarketer estimates U.S. mobile display ad spending, which includesspending on banner and rich media ads, will grow 93.5% to $861.7 millionin 2012, after reaching $445.4 million in 2011. Mobile display ads arecurrently estimated to represent 33% of the U.S. mobile ad market andare this share is expected to grow in each of the next several years.

SUMMARY OF THE INVENTION

Despite rapid growth, however, mobile advertising accounted for lessthan 1% of total ad spending in the U.S. in 2011, according toeMarketer. A persistent problem is mobile application providers arecurrently unable to successfully implement monetization strategies formobile users though advertising. Current embedded mobile ad units aredisruptive to user experience because they merely link to mobile webpages, open another installed application, or provide links to downloadand install additional apps.

In contrast, the systems, software, and methods described herein providean embedded mobile unit, which is expandable to provide access to aninteractive game fully contained within the embedded unit. In someembodiments, the interactive game supports in-game micropayments,in-game ads, and/or in-game registrations to directly or indirectlyprovide revenue streams from the embedded mobile unit. In furtherembodiments, the unit is embedded in a mobile app or a mobile web pageand provides the game without leaving its embedded environment.Advantages of the systems, software, and methods described hereininclude, but are not limited to, more engaging and effective mobileadvertizing and direct monetization of mobile ad units.

In one aspect, disclosed herein are computer-implemented systemscomprising a first processing device configured to generate and deliveran ad for an online property, the ad delivered to an applicationexecuting on a second processing device, the ad providing an immersiveinteractive experience and tour of the online property in response to auser interaction, provided that the immersive interactive experience andtour of the online property are provided within the applicationexecuting on the second processing device. In some embodiments, theonline property is a game. In further embodiments, the game is an actiongame, an adventure game, an arcade game, a board game, a brain game, acard game, a casino game, a dice game, a drawing game, an educationalgame, a music game, a puzzle game, a racing game, a role-playing game, asimulation, a social game, a sports game, a strategy game, a triviagame, a word game, or a combination thereof. In still furtherembodiments, the game comprises functionality to save game state andplay information allowing a user to close the game and resume play at alater time. In still further embodiments, the game state and playinformation is saved to a remote server or database allowing a user toresume play from a different device or application. In some embodiments,the game supports in-game micropayments. In further embodiments, thein-game micropayments are for virtual items or events related to themechanics of the game. In some embodiments, the game comprises periodicin-game ads. In some embodiments, the game comprises an in-game requestfor information. In further embodiments, the in-game request forinformation is a registration process. In some embodiments, theapplication executing on the second processing device is a web browser,a mobile web browser, or a native mobile application. In someembodiments, the immersive interactive experience is an ad unit. Infurther embodiments, the ad unit is an expanding banner ad, aninterstitial ad, a three-dimensional multimedia ad, or a combinationthereof. In some embodiments, the user interaction is made via atouchscreen and is selected from: touch, tap, swipe, double tap, reversepinch, and shake. In some embodiments, the user interaction is made viaa pointing device and is selected from: hover, click, drag, doubleclick, and highlight. In some embodiments, the user interaction is madevia a microphone and is a voice command. In some embodiments, the userinteraction is made via a camera and is a gesture.

In another aspect, disclosed herein are computer-implemented methodscomprising the steps of: generating, by a first processing device, an adfor an online property; and delivering, by the first processing device,the ad to an application executing on a second processing device, the adproviding an immersive interactive experience and tour of the onlineproperty in response to a user interaction; with the proviso that theimmersive interactive experience and tour of the online property areprovided within the application executing on the second processingdevice. In some embodiments, the online property is a game. In furtherembodiments, the game is an action game, an adventure game, an arcadegame, a board game, a brain game, a card game, a casino game, a dicegame, a drawing game, an educational game, a music game, a puzzle game,a racing game, a role-playing game, a simulation, a social game, asports game, a strategy game, a trivia game, a word game, or acombination thereof. In still further embodiments, the game comprisesfunctionality to save game state and play information allowing a user toclose the game and resume play at a later time. In still furtherembodiments, the game state and play information is saved to a remoteserver or database allowing a user to resume play from a differentdevice or application. In some embodiments, the game supports in-gamemicropayments. In further embodiments, the in-game micropayments are forvirtual items or events related to the mechanics of the game. In someembodiments, the game comprises periodic in-game ads. In someembodiments, the game comprises an in-game request for information. Infurther embodiments, the in-game request for information is aregistration process. In some embodiments, the application executing onthe second processing device is a web browser, a mobile web browser, ora native mobile application. In some embodiments, the immersiveinteractive experience is an ad unit. In further embodiments, the adunit is an expanding banner ad, an interstitial ad, a three-dimensionalmultimedia ad, or a combination thereof. In some embodiments, the userinteraction is made via a touchscreen and is selected from: touch, tap,swipe, double tap, reverse pinch, and shake. In some embodiments, theuser interaction is made via a pointing device and is selected from:hover, click, drag, double click, and highlight. In some embodiments,the user interaction is made via a microphone and is a voice command. Insome embodiments, the user interaction is made via a camera and is agesture.

In another aspect, disclosed herein are computer-readable storage mediaencoded with a computer program including instructions executable by aprocessor to create a mobile embeddable unit comprising a softwaremodule configured to expand the embeddable unit to provide aninteractive mobile game in response to a user interaction, the gameoccupying at least 50 percent of the available area of a mobile display,provided that the game comprises a software module configured totransact in-game mobile micropayments. In some embodiments, the mobileembeddable unit is an ad unit. In further embodiments, the mobile adunit comprises text, an image, a video, an interactive, or a combinationthereof. In some embodiments, the user interaction is made via atouchscreen and is selected from: touch, tap, swipe, double tap, reversepinch, and shake. In some embodiments, the user interaction is made viaa pointing device and is selected from: hover, click, drag, doubleclick, and highlight. In some embodiments, the user interaction is madevia a microphone and is a voice command. In some embodiments, the userinteraction is made via a camera and is a gesture. In some embodiments,the software module configured to expand the ad unit to provide aninteractive mobile game provides the game without linking to a web pageor downloading a mobile application. In some embodiments, theinteractive mobile game occupies at least 70 percent of the availablearea of a mobile display. In further embodiments, the interactive mobilegame occupies at least 90 percent of the available area of a mobiledisplay. In still further embodiments, the interactive mobile game isfull screen. In still further embodiments, the interactive mobile gameis closable to reveal the mobile ad unit. In some embodiments, theinteractive mobile game is an action game, an adventure game, an arcadegame, a board game, a brain game, a card game, a casino game, a dicegame, a drawing game, an educational game, a music game, a puzzle game,a racing game, a role-playing game, a simulation, a social game, asports game, a strategy game, a trivia game, a word game, or acombination thereof. In further embodiments, the interactive mobile gamecomprises levels of play. In further embodiments, the interactive mobilegame comprises at least one animated character. In further embodiments,the interactive mobile game comprises functionality to save game stateand play information allowing a user to close the game and resume playat a later time. In still further embodiments, the game state and playinformation is saved to a remote server or database allowing a user toresume play from a different device or application. In some embodiments,the in-game micropayments are for virtual items or events related to themechanics of the game. In some embodiments, the in-game micropaymentsare transacted by one or more of: electronic fund transfer, credit,debit, virtual wallet, PayPal, and virtual currency transfer. In someembodiments, the interactive mobile game comprises periodic in-game ads.In some embodiments, the interactive mobile game comprises an in-gamerequest for information. In further embodiments, the in-game request forinformation is a registration process.

In another aspect, disclosed herein are computer-implemented systemscomprising: a mobile digital processing device comprising an operatingsystem configured to perform executable instructions and a memorydevice; and a computer program including instructions executable by thedigital processing device to create a mobile application comprising asoftware module configured to provide a mobile embeddable unit, theembeddable unit expandable in response to a user interaction to providean interactive mobile game, the game occupying at least 50 percent ofthe available area of the mobile digital processing device display, withthe proviso that the game comprises a software module configured totransact in-game mobile micropayments. In some embodiments, the mobileembeddable unit is an ad unit. In further embodiments, the mobile adunit comprises text, an image, a video, an interactive, or a combinationthereof. In some embodiments, the user interaction is made via atouchscreen and is selected from: touch, tap, swipe, double tap, reversepinch, and shake. In some embodiments, the user interaction is made viaa pointing device and is selected from: hover, click, drag, doubleclick, and highlight. In some embodiments, the user interaction is madevia a microphone and is a voice command. In some embodiments, the userinteraction is made via a camera and is a gesture. In some embodiments,the software module configured to provide an interactive mobile gameprovides the game without linking to a web page or downloading a mobileapplication. In some embodiments, the interactive mobile game occupiesat least 70 percent of the available area of the mobile digitalprocessing device display. In further embodiments, the interactivemobile game occupies at least 90 percent of the available area of themobile digital processing device display. In still further embodiments,the interactive mobile game is full screen. In still furtherembodiments, the interactive mobile game is closable to reveal themobile ad unit. In some embodiments, the interactive mobile game is anaction game, an adventure game, an arcade game, a board game, a braingame, a card game, a casino game, a dice game, a drawing game, aneducational game, a music game, a puzzle game, a racing game, arole-playing game, a simulation, a social game, a sports game, astrategy game, a trivia game, a word game, or a combination thereof. Infurther embodiments, the interactive mobile game comprises levels ofplay. In further embodiments, the interactive mobile game comprises atleast one animated character. In further embodiments, the interactivemobile game comprises functionality to save game state and playinformation allowing a user to close the game and resume play at a latertime. In still further embodiments, the game state and play informationis saved to a remote server or database allowing a user to resume playfrom a different device or application. In some embodiments, the in-gamemicropayments are for virtual items or events related to the mechanicsof the game. In some embodiments, the in-game micropayments aretransacted by one or more of: electronic fund transfer, credit, debit,virtual wallet, PayPal, and virtual currency transfer. In someembodiments, the interactive mobile game comprises periodic in-game ads.In some embodiments, the interactive mobile game comprises an in-gamerequest for information. In further embodiments, the in-game request forinformation is a registration process.

In another aspect, disclosed herein are computer-readable storage mediaencoded with a computer program including instructions executable by aprocessor to create an interactive mobile game, the game fully containedin a mobile embeddable unit, the embeddable unit expandable in responseto a user interaction to provide the game, the game occupying at least50 percent of the available area of a mobile display, provided that thegame comprises a software module configured to transact in-game mobilemicropayments. In some embodiments, the mobile embeddable unit is an adunit. In further embodiments, the mobile ad unit comprises text, animage, a video, an interactive, or a combination thereof. In someembodiments, the user interaction is made via a touchscreen and isselected from: touch, tap, swipe, double tap, reverse pinch, and shake.In some embodiments, the user interaction is made via a pointing deviceand is selected from: hover, click, drag, double click, and highlight.In some embodiments, the user interaction is made via a microphone andis a voice command. In some embodiments, wherein the user interaction ismade via a camera and is a gesture. In some embodiments, the mobile adunit provides the interactive mobile game without linking to a web pageor downloading a mobile application. In some embodiments, theinteractive mobile game occupies at least 70 percent of the availablearea of a mobile display. In further embodiments, the interactive mobilegame occupies at least 90 percent of the available area of a mobiledisplay. In still further embodiments, the interactive mobile game isfull screen. In still further embodiments, the interactive mobile gameis closable to reveal the mobile ad unit. In some embodiments, theinteractive mobile game is an action game, an adventure game, an arcadegame, a board game, a brain game, a card game, a casino game, a dicegame, a drawing game, an educational game, a music game, a puzzle game,a racing game, a role-playing game, a simulation, a social game, asports game, a strategy game, a trivia game, a word game, or acombination thereof. In further embodiments, the interactive mobile gamecomprises levels of play. In further embodiments, the interactive mobilegame comprises at least one animated character. In further embodiments,the interactive mobile game comprises functionality to save game stateand play information allowing a user to close the game and resume playat a later time. In still further embodiments, the game state and playinformation is saved to a remote server or database allowing a user toresume play from a different device or application. In some embodiments,the in-game micropayments are for virtual items or events related to themechanics of the game. In some embodiments, the in-game micropaymentsare transacted by one or more of: electronic fund transfer, credit,debit, virtual wallet, PayPal, and virtual currency transfer. In someembodiments, the interactive mobile game comprises periodic in-game ads.In some embodiments, the interactive mobile game comprises an in-gamerequest for information. In further embodiments, the in-game request forinformation is a registration process.

In another aspect, disclosed herein are computer-implemented systemscomprising: a mobile digital processing device comprising an operatingsystem configured to perform executable instructions and a memorydevice; and a computer program including instructions executable by thedigital processing device to create an interactive mobile game, the gamefully contained in a mobile embeddable unit, the embeddable unitexpandable in response to a user interaction to provide the game, thegame occupying at least 50 percent of the available area of a mobiledisplay, with the proviso that the game comprises a software moduleconfigured to transact in-game mobile micropayments. In someembodiments, the mobile embeddable unit is an ad unit. In furtherembodiments, the mobile ad unit comprises text, an image, a video, aninteractive, or a combination thereof. In some embodiments, the userinteraction is made via a touchscreen and is selected from: touch, tap,swipe, double tap, reverse pinch, and shake. In some embodiments, theuser interaction is made via a pointing device and is selected from:hover, click, drag, double click, and highlight. In some embodiments,the user interaction is made via a microphone and is a voice command. Insome embodiments, the user interaction is made via a camera and is agesture. In some embodiments, the mobile ad unit provides theinteractive mobile game without linking to a web page or downloading amobile application. In some embodiments, the interactive mobile gameoccupies at least 70 percent of the available area of the mobile digitalprocessing device display. In further embodiments, the interactivemobile game occupies at least 90 percent of the available area of themobile digital processing device display. In still further embodiments,the interactive mobile game is full screen. In still furtherembodiments, the interactive mobile game is closable to reveal themobile ad unit. In some embodiments, the interactive mobile game is anaction game, an adventure game, an arcade game, a board game, a braingame, a card game, a casino game, a dice game, a drawing game, aneducational game, a music game, a puzzle game, a racing game, arole-playing game, a simulation, a social game, a sports game, astrategy game, a trivia game, a word game, or a combination thereof. Infurther embodiments, the interactive mobile game comprises levels ofplay. In further embodiments, the interactive mobile game comprises atleast one animated character. In further embodiments, the interactivemobile game comprises functionality to save game state and playinformation allowing a user to close the game and resume play at a latertime. In still further embodiments, the game state and play informationis saved to a remote server or database allowing a user to resume playfrom a different device or application. In some embodiments, the in-gamemicropayments are for virtual items or events related to the mechanicsof the game. In some embodiments, the in-game micropayments aretransacted by one or more of: electronic fund transfer, credit, debit,virtual wallet, PayPal, and virtual currency transfer. In someembodiments, the interactive mobile game comprises periodic in-game ads.In some embodiments, the interactive mobile game comprises an in-gamerequest for information. In further embodiments, the in-game request forinformation is a registration process.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 shows a non-limiting example of a mobile application environment;in this case, a mobile application for social networking.

FIG. 2 shows a non-limiting example of a mobile embedded unit; in thiscase, a mobile ad unit (e.g., ad for an online property) embedded in amobile application environment.

FIG. 3 shows a non-limiting example of a mobile ad unit (e.g., ad for anonline property); in this case, a mobile ad unit expanded in response toa user interaction to provide an immersive interactive experience (e.g.,interactive game).

FIG. 4 shows a non-limiting example of an interactive game; in thiscase, an interactive game fully contained within an embedded mobile adunit and supporting in-game micropayments.

FIG. 5 shows another non-limiting example of an interactive game; inthis case, an interactive game fully contained within an embedded mobilead unit.

FIG. 6 shows a non-limiting example of an interactive game; in thiscase, an interactive game providing an in-game request for information.

FIG. 7 shows a non-limiting example of an in-game request forinformation; in this case, an in-game request for information in theform of a registration process.

FIG. 8 shows a non-limiting example of a thank you screen; in this case,a thank you screen provided upon completion of an in-game registrationprocess.

FIG. 9 shows a non-limiting example of an interactive game fullycontained within an embedded mobile ad unit; in this case, aninteractive game as it appears upon completion of an in-gameregistration process.

FIG. 10 shows a non-limiting example of a mobile ad unit describedherein; in this case, a starting banner ad on a mobile music app.

FIG. 11 shows a non-limiting example of an expanded ad unit; in thiscase, an expanded ad unit wherein a letter/word game has been loadedinto the unit.

FIG. 12 shows a non-limiting example of a game fully contained with anexpandable mobile ad unit; in this case, a game including a screen todisplay to users losing the game.

FIG. 13 shows a non-limiting example of a game fully contained with anexpandable mobile ad unit; in this case, a game including a screen todisplay to users winning the game.

FIG. 14 shows a non-limiting example of a game fully contained with anexpandable mobile ad unit; in this case, a game including a screen todisplay to users winning a series of matches within the game.

DETAILED DESCRIPTION OF THE INVENTION

Current embedded mobile units are disruptive to the mobile userexperience and fail to adequately monetize mobile user experiencesthough advertising. Accordingly, described herein, in certainembodiments, are computer-implemented systems comprising a firstprocessing device configured to generate and deliver an ad for an onlineproperty, the ad delivered to an application executing on a secondprocessing device, the ad providing an immersive interactive experienceand tour of the online property in response to a user interaction,provided that the immersive interactive experience and tour of theonline property are provided within the application executing on thesecond processing device.

Also described herein, in certain embodiments, are computer-implementedmethods comprising the steps of: generating, by a first processingdevice, an ad for an online property; and delivering, by the firstprocessing device, the ad to an application executing on a secondprocessing device, the ad providing an immersive interactive experienceand tour of the online property in response to a user interaction; withthe proviso that the immersive interactive experience and tour of theonline property are provided within the application executing on thesecond processing device.

Also described herein, in certain embodiments, are computer-readablestorage media encoded with a computer program including instructionsexecutable by a processor to create a mobile embeddable unit comprisinga software module configured to expand the embeddable unit to provide aninteractive mobile game in response to a user interaction, the gameoccupying at least 50 percent of the available area of a mobile display,provided that the game comprises a software module configured totransact in-game mobile micropayments.

Also described herein, in certain embodiments, are computer-implementedsystems comprising: a mobile digital processing device comprising anoperating system configured to perform executable instructions and amemory device; and a computer program including instructions executableby the digital processing device to create a mobile applicationcomprising a software module configured to provide a mobile embeddableunit, the embeddable unit expandable in response to a user interactionto provide an interactive mobile game, the game occupying at least 50percent of the available area of the mobile digital processing devicedisplay, with the proviso that the game comprises a software moduleconfigured to transact in-game mobile micropayments.

Also described herein, in certain embodiments, are computer-readablestorage media encoded with a computer program including instructionsexecutable by a processor to create an interactive mobile game, the gamefully contained in a mobile embeddable unit, the embeddable unitexpandable in response to a user interaction to provide the game, thegame occupying at least 50 percent of the available area of a mobiledisplay, provided that the game comprises a software module configuredto transact in-game mobile micropayments.

Also described herein, in certain embodiments, are computer-implementedsystems comprising: a mobile digital processing device comprising anoperating system configured to perform executable instructions and amemory device; and a computer program including instructions executableby the digital processing device to create an interactive mobile game,the game fully contained in a mobile embeddable unit, the embeddableunit expandable in response to a user interaction to provide the game,the game occupying at least 50 percent of the available area of a mobiledisplay, with the proviso that the game comprises a software moduleconfigured to transact in-game mobile micropayments.

Certain Definitions

Unless otherwise defined, all technical terms used herein have the samemeaning as commonly understood by one of ordinary skill in the art towhich this invention belongs. As used in this specification and theappended claims, the singular forms “a,” “an,” and “the” include pluralreferences unless the context clearly dictates otherwise. Any referenceto “or” herein is intended to encompass “and/or” unless otherwisestated.

Ad for an Online Property

In some embodiments, the systems, software, and methods described hereininclude an ad for an online property, or use of the same. In furtherembodiments, the systems, software, and methods described herein includea processor configured (e.g., by a software module, etc.) to generateand deliver an ad for an online property, or use of the same. In stillfurther embodiments, the ad for an online property is delivered to anapplication executing on a distinct processing device. In still furtherembodiments, the ad for an online property is delivered to a pluralityof processing devices (e.g., a network of processing devices).

In some embodiments, the ad for an online property provides a tour ofthe online property. Many online properties are suitable. In variousembodiments, suitable online properties include, by way of non-limitingexamples, web applications, web pages, web sites, videos, multimedia,games, and the like. Similarly, many tours are suitable. In variousembodiments, suitable tours include, by way of non-limiting examples,animated tours, video tours, three-dimensional tours, interactive tours,multimedia tours, and the like. In some embodiments, the ad for anonline property provides an immersive interactive experience. Manyimmersive interactive experiences are suitable. In some embodiments, animmersive experience is one that deeply engages a user's senses andattention. In some embodiments, an interactive experience is one thatreacts to input from a user. In various embodiments, suitable immersiveinteractive experiences include, by way of non-limiting examples,multimedia, three-dimensional elements, applications, video elements,games, and the like. In some embodiments, the ad for an online propertyprovides a tour of the online property and an immersive interactiveexperience. In further embodiments, the ad for an online propertyprovides a tour of the online property and/or an immersive interactiveexperience in response to a user interaction described further herein.

In some embodiments, the immersive interactive experience comprises amobile embeddable unit. In further embodiments, the mobile embeddableunit comprises a mobile ad unit. In still further embodiments, the adunit is an expanding banner ad, an interstitial ad, a three-dimensionalmultimedia ad, or a combination thereof.

In various embodiments, an ad for an online property, a mobileembeddable unit, and/or a mobile ad unit is expandable. In someembodiments, an ad for an online property, a mobile embeddable unit,and/or a mobile ad unit is expandable in response to a user interactiondescribed further herein. In further embodiments, an ad for an onlineproperty, a mobile embeddable unit, and/or a mobile ad unit isexpandable to provide a tour of an online property and/or an immersiveinteractive experience. In still further embodiments, an ad for anonline property, a mobile embeddable unit, and/or a mobile ad unit isexpandable to provide an interactive mobile game.

In various embodiments, an ad for an online property, a mobileembeddable unit, and/or a mobile ad unit is expandable to occupy 20, 25,30, 35, 40, 45, 50, 55, 60, 65, 70, 75, 80, 85, 90, 91, 92, 93, 94, 95,96, 97, 98, or 99 percent of the available area of a mobile display,including increments therein. In some embodiments, an online property, amobile embeddable unit, and/or a mobile ad unit is expandable to occupyall of the available area of a mobile display.

In some embodiments, the immersive interactive experience and/or tour ofthe online property are provided entirely within the applicationexecuting on a processing device. In further embodiments, an ad for anonline property, a mobile embeddable unit, and/or a mobile ad unit donot merely link to mobile web pages, open another installed application,or provide links to download and install additional apps to provide atour of the online property and/or an immersive interactive experience.In still further embodiments, a tour of the online property and/or animmersive interactive experience is completely contained within an adfor an online property, a mobile embeddable unit, and/or a mobile adunit.

Referring to FIG. 1, in a particular embodiment, a mobile applicationfor social networking includes an ad for an online property in the formof an embedded mobile ad unit.

Referring to FIG. 2, in a particular embodiment, a mobile applicationfor social networking includes a user navigation menu. In thisembodiment, the menu of includes an ad for an online property in theform of an embedded mobile ad unit. In this embodiment, the onlineproperty is an interactive mobile game. The ad unit provides theinteractive mobile game, which is fully contained within the ad unit.

Referring to FIG. 3, in a particular embodiment, a user has interactedwith (e.g., tapped, touched, etc.) the embedded mobile ad unittriggering the unit to expand to fill the majority of the available realestate of the display of the mobile device. In this embodiment, only thetop navigation menu of the hosting mobile application is visible.Further in this embodiment, the embedded mobile ad unit provides aninteractive mobile game; in this case, a political game.

Interactive Mobile Game

In some embodiments, the systems, software, and methods described hereininclude an ad for an online property, the ad providing an immersiveinteractive experience, or use of the same. In further embodiments, theonline property and/or the immersive interactive experience is aninteractive game. In some embodiments, the systems, software, andmethods described herein include a mobile embeddable unit provide aninteractive mobile game.

Many interactive games are suitable. In various embodiments, suitablegames include, by way of non-limiting examples, action games, adventuregames, arcade games, board games, brain games, card games, casino games,dice games, drawing games, educational games, music games, puzzle games,racing games, role-playing games, simulations, social games, sportsgames, strategy games, trivia games, word games, and combinationsthereof.

In some embodiments, the interactive game is a complex game designed toengage a user's attention for an extended period. In furtherembodiments, the interactive game comprises multiple levels of play. Invarious embodiments, the interactive game comprises 2, 3, 4, 5, 6, 7, 8,9, 10, 20, 30, 40, 50, 60, 70, 80, 90, 100, or more levels of play,including increments therein. In further embodiments, the interactivegame comprises at least one animated character. In further embodiments,the interactive game comprises functionality to save game state and playinformation allowing a user to close the game and resume play at a latertime. In further embodiments, the game state and play information issaved to a remote server or database allowing a user to resume play froma different device or application.

In some embodiments, the interactive game comprises a software module tosupport in-game micropayments described further herein. In furtherembodiments, the in-game micropayments allow a user to purchase virtualitems related to the mechanics of the game. Many virtual items aresuitable for purchase via in-game micropayment by a user. In variousembodiments, suitable virtual items include, by way of non-limitingexamples, credit, venues, characters, avatars, avatar accessories (e.g.,features, clothing, etc.), lives, weapons, spells, lives, and the like.In still further embodiments, the in-game micropayments allow a user topurchase events related to the mechanics of the game. Many events aresuitable for purchase via in-game micropayment by a user. In variousembodiments, suitable events include, by way of non-limiting examples,continued play, additional time, power ups, level skips, extra tries,help/hints/progress, new games, and the like.

Referring to FIG. 4, in a particular embodiment, an ad for an onlineproperty in the form of an embedded mobile ad unit provides a fullycontained immersive interactive experience in the form of a mobile game.In this embodiment, the game allows users to purchase additional venuesfor game play via in-game micropayments.

Referring to FIG. 5, in a particular embodiment, an ad for an onlineproperty in the form of an embedded mobile ad unit provides a fullycontained immersive interactive experience in the form of a mobile game.In this embodiment, the game is a puzzle game.

User Interactions

In some embodiments, the systems, software, and methods described hereininclude an ad for an online property that provides a tour of the onlineproperty and/or an immersive interactive experience in response to auser interaction, or use of the same. In some embodiments, the systems,software, and methods described herein include an ad for an onlineproperty, a mobile embeddable unit, and/or a mobile ad unit, which isexpandable in response to a user interaction. Many modes of userinteraction, types of user interaction, and input devices are suitable.

In some embodiments, a user interacts with an ad for an online property,a mobile embeddable unit, and/or a mobile ad unit using a pointingdevice including, by way of non-limiting examples, a mouse, trackball,trackpad, joystick, pen, or stylus. In further embodiments, a userinteracts using a pointing device by actions including, by way ofnon-limiting examples, hover, click, click and hold, double click, rightclick, shift-click, control-click, command-click, alt-click, drag, draw,and highlight. In some embodiments, a user interacts with an ad for anonline property, a mobile embeddable unit, and/or a mobile ad unit usinga touch screen display or multi-touch screen display. In furtherembodiments, a user interacts using a touch screen or multi-touch screenby gestures including, by way of non-limiting examples, tap (e.g.,touch), double tap, tap and hold, swipe, drag, pinch, reverse pinch,draw, and highlight. In some embodiments, a user interacts with an adfor an online property, a mobile embeddable unit, and/or a mobile adunit using a keyboard, keypad, or alternative text input device, bykeystroke, combination of keystrokes, or sequence of keystrokes. Inother embodiments, a user interacts with an ad for an online property, amobile embeddable unit, and/or a mobile ad unit using a microphone tocapture voice commands or other sound input. In other embodiments, auser interacts with an ad for an online property, a mobile embeddableunit, and/or a mobile ad unit using a video camera to capture motion,gestures, or other visual input.

Micropayments

In some embodiments, the systems, software, and methods described hereininclude an ad for an online property providing an immersive interactiveexperience and tour of the online property in response to a userinteraction, or use of the same. In further embodiments, the immersiveinteractive experience and/or tour of the online property is aninteractive mobile game. In some embodiments, the systems, software, andmethods described herein include mobile embeddable unit providing aninteractive mobile game in response to a user interaction, or use of thesame. In some embodiments, the game offers in-game mobile micropayments.In further embodiments, the in-game micropayments are for virtual itemsor events related to the mechanics of the game described further herein.

Many types of micropayment transactions are suitable. In variousembodiments, the in-game micropayments are transacted by, for example,electronic fund transfer, credit, debit, virtual wallet, PayPal, andvirtual currency transfer. Similarly, many types of virtual currency aresuitable including, electronic money, fictional currency, Internetcurrency, and the like. For example, in some embodiments, Bitcoin issuitable for in-game micropayments.

Other Monetization Features

In some embodiments, the systems, software, and methods described hereininclude an ad for an online property providing an immersive interactiveexperience and tour of the online property in response to a userinteraction, or use of the same. In further embodiments, the immersiveinteractive experience and/or tour of the online property is aninteractive mobile game. In some embodiments, the systems, software, andmethods described herein include mobile embeddable unit providing aninteractive mobile game in response to a user interaction, or use of thesame.

In some embodiments, the game includes one or more periodic in-game ads.In some embodiments, the display of an in-game ad halts or pauses gameplay. In other embodiments, the display of an in-game ad does not haltor pause game play. In further embodiments, an in-game ad is integratedinto game play. Many time intervals are suitable for the display ofperiodic in-game ads. In various embodiments, suitable time intervalsinclude, by way of non-limiting examples, 15, 20, 25, 30, 35, 40, 45,50, 55, 60, or more seconds, including increments therein. In variousembodiments, suitable time intervals include, by way of non-limitingexamples, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18,19, 20, or more minutes, including increments therein. Many types ofin-game ads are suitable including, by way of non-limiting examples,text, graphics, video, audio, multimedia, banner ads, productplacements, and the like. In some embodiments, the periodicity is fixed.In other embodiments, the periodicity is variable. In yet otherembodiments, the periodicity is random.

In some embodiments, the game includes one or more in-game request forinformation. In further embodiments, the in-game request for informationis a request for user registration. In some embodiments, an in-gamerequest for information is displayed upon reaching a particular durationof game play, a particular number of games played, or a particular levelof achievement in game play. In some embodiments, the in-game requestfor information is made periodically until a user registers.

Referring to FIG. 6, in a particular embodiment, an ad for an onlineproperty in the form of an embedded mobile ad unit provides a fullycontained immersive interactive experience in the form of a mobile game.In this embodiment, the game requests registration from user.

Referring to FIG. 7, in a particular embodiment, a mobile game describedherein offers a registration process including requests for name, birthdate, gender, location, and email. In some embodiments, a user mayregister by providing registration credentials to other well-knownapplications. In this embodiment, a user registers with Facebookcredentials.

Referring to FIG. 8, in a particular embodiment, a mobile game describedherein offers a thank you screen upon successful registration.

Referring to FIG. 9, in a particular embodiment, a mobile game describedherein resumes game play upon successful registration.

Particular Exemplary Embodiments

In some embodiments, the systems, software, and methods described hereinallow to delivery of games into advertising units (e.g., mobile, web,etc.), in order to provide a new user friendly kind of advertising. Manytechnologies are suitable to deploy the subject matter described herein.In particular embodiments, the technology is HTML 5 andJavascript-based. The subject matter described herein is suitablydeployed in a wide variety of environments. For example, in someembodiments, the systems, software, and methods described herein providea mobile technology, developed for and tested on the iOS and Androidoperative systems. In particular embodiments, the technology is deployedto allow delivery of games into mobile advertising units placed intomobile applications. In various embodiments, the technology performswell when deployed in non-game apps, for example music discovery orlistening apps, where users are not over-exposed to ad units.

In some embodiments, the main purpose of the systems, software, andmethods described herein is to promote a brand during the entirety of auser's experience in the ad unit. In further embodiments, each brand isidentified by an API key. In some embodiments, deploying the technologydescribed herein (e.g., running an advertising campaign) requiresintegrating a few lines of Javascript code and a URL that builds thecontent of the unit into the webview of the ad. In further embodiments,a campaign is identified by its brand, through the API key.

In some embodiments, the systems, software, and methods described hereinutilize a webview in which to be delivered. In further embodiments, thetechnology provided herein is MRAID 1.0 complaint, in order to beoperable on the ad networks that conform to this standard. In particularfurther embodiments, the technology provided herein is compliant withPandora and its webview PandoraApp object.

In some embodiments, the systems, software, and methods described hereincomprise a starting ad unit (e.g., a starting banner ad, etc.), whichupon detecting a user interaction, such as a tap event, expands topresent a game within the starting ad unit. In further embodiments, uponexpansion, the starting banner is optionally any of the standard formatsincluding, by way of non-limiting examples, 320×50 px, 300×250 px, etc.In some embodiments, the ad unit expands to a size determined by thesize of the game presented. In further embodiments, the game unitrequires a 320×350 px size. In still further embodiments, the game unitrequires 320×310 px for the game itself and 320×40 px for the advertisedbrand's logo.

In various embodiments, the systems, software, and methods describedherein include three different process flows, each offering a differentuser experience.

Exemplary Flow 1 Download Incentive

In some embodiments, the process flow includes a starting banner thatinvites the user to tap to play a game. In further embodiments, thegame, once loaded into the ad unit, allows the user to interact by touchevents. In still further embodiments, when the game ends, the user landson one of three different pages based on his score, for example, GameOver, Level Up, or Winner pages. In particular embodiments, each one ofthese pages presents to the user a “Download” button link to the brand'sapp (e.g., the brand being advertised). In such embodiments, the useroptionally chooses to restart, play the next level, or restart the gamefrom the beginning.

Exemplary Flow 2 Virtual Currency

In some embodiments, the process flow is the same as flow 1, except forthe fact that the landing page gives virtual currency (e.g., Bedollars,etc.) to the user. In further embodiments, the user is eventually isasked to enter an email address to collect the provided virtual currency(if the address wasn't already registered). In further embodiments, theuser optionally collects virtual currency for their game achievements.In some embodiments, the process flow includes Game Over, Level Up, andWinner pages, which are optionally shown based on the performance of theuser while playing.

Exemplary Flow 3 Rewards

In some embodiments, the process flow is the same as flow 1, except forthe fact that the landing page gives rewards to the user. In furtherembodiments, the user is eventually is asked to enter an email addressto collect the provided rewards (if the address wasn't alreadyregistered). In further embodiments, the user optionally collectsrewards for their game achievements. In some embodiments, the processflow includes Game Over, Level Up, and Winner pages, which areoptionally shown based on the performance of the user while playing.

Referring to FIG. 10, in a particular embodiment, an ad unit is a mobilead unit such as a starting banner within a mobile music discoveryapplication.

Referring to FIG. 11, in a particular embodiment, the user has tapped onthe starting banner of FIG. 10 and the view has expanded itself. In thisembodiment, a letter/word game has been loaded into the unit. Further inthis embodiment, the game includes the brand's logo at the top.

Referring to FIG. 12, in a particular embodiment, the user has concludedgame play by losing the game, the “Game Over” landing page is shown,which includes a “Download” button and a “Play again” link. In thisembodiment, the “Download” button provides access to a separate mobileapp for the brand sponsoring the game.

Referring to FIG. 13, in another particular embodiment, the user hasconcluded game play by winning the game, the “Level Up” landing page isshown, which includes a “Download” button and a “Close & keep playing”link to start a subsequent next level.

Referring to FIG. 14, in a further particular embodiment, the user haswon three game play matches, the “Winner” landing page is shown, whichincludes a “Download” button and a “Play again” link to start the gamefrom the beginning.

In each of FIGS. 11-14, the entire game is played within the expandedmobile ad unit.

Digital Processing Device

In some embodiments, the systems, software, and methods described hereininclude a digital processing device, or use of the same. In furtherembodiments, the digital processing device includes one or more hardwarecentral processing units (CPU) that carry out the device's functions. Instill further embodiments, the digital processing device furthercomprises an operating system configured to perform executableinstructions. In some embodiments, the digital processing device isoptionally connected a computer network. In further embodiments, thedigital processing device is optionally connected to the Internet suchthat it accesses the World Wide Web. In still further embodiments, thedigital processing device is optionally connected to a cloud computinginfrastructure. In other embodiments, the digital processing device isoptionally connected to an intranet. In other embodiments, the digitalprocessing device is optionally connected to a data storage device.

In accordance with the description herein, suitable digital processingdevices include, by way of non-limiting examples, server computers,desktop computers, laptop computers, notebook computers, sub-notebookcomputers, netbook computers, netpad computers, set-top computers,handheld computers, Internet appliances, mobile smartphones, tabletcomputers, personal digital assistants, video game consoles, andvehicles. Those of skill in the art will recognize that many smartphonesare suitable for use in the system described herein. Those of skill inthe art will also recognize that select televisions, video players, anddigital music players with optional computer network connectivity aresuitable for use in the system described herein. Suitable tabletcomputers include those with booklet, slate, and convertibleconfigurations, known to those of skill in the art.

In some embodiments, the digital processing device includes an operatingsystem configured to perform executable instructions. The operatingsystem is, for example, software, including programs and data, whichmanages the device's hardware and provides services for execution ofapplications. Those of skill in the art will recognize that suitableserver operating systems include, by way of non-limiting examples,FreeBSD, OpenBSD, NetBSD®, Linux, Apple® Mac OS X Server®, Oracle®Solaris®, Windows Server®, and Novell® NetWare®. Those of skill in theart will recognize that suitable personal computer operating systemsinclude, by way of non-limiting examples, Microsoft® Windows®, Apple®Mac OS X®, UNIX®, and UNIX-like operating systems such as GNU/Linux®. Insome embodiments, the operating system is provided by cloud computing.Those of skill in the art will also recognize that suitable mobile smartphone operating systems include, by way of non-limiting examples, Nokia®Symbian® OS, Apple® iOS®, Research In Motion® BlackBerry OS®, Google®Android®, Microsoft® Windows Phone® OS, Microsoft® Windows Mobile® OS,Linux®, and Palm® WebOS®.

In some embodiments, the device includes a storage and/or memory device.The storage and/or memory device is one or more physical apparatusesused to store data or programs on a temporary or permanent basis. Insome embodiments, the device is volatile memory and requires power tomaintain stored information. In some embodiments, the device isnon-volatile memory and retains stored information when the digitalprocessing device is not powered. In further embodiments, thenon-volatile memory comprises flash memory. In some embodiments, thenon-volatile memory comprises dynamic random-access memory (DRAM). Insome embodiments, the non-volatile memory comprises ferroelectric randomaccess memory (FRAM). In some embodiments, the non-volatile memorycomprises phase-change random access memory (PRAM). In otherembodiments, the device is a storage device including, by way ofnon-limiting examples, CD-ROMs, DVDs, flash memory devices, magneticdisk drives, magnetic tapes drives, optical disk drives, and cloudcomputing based storage. In further embodiments, the storage and/ormemory device is a combination of devices such as those disclosedherein.

In some embodiments, the digital processing device includes a display tosend visual information to a user. In some embodiments, the display is acathode ray tube (CRT). In some embodiments, the display is a liquidcrystal display (LCD). In further embodiments, the display is a thinfilm transistor liquid crystal display (TFT-LCD). In some embodiments,the display is an organic light emitting diode (OLED) display. Invarious further embodiments, on OLED display is a passive-matrix OLED(PMOLED) or active-matrix OLED (AMOLED) display. In some embodiments,the display is a plasma display. In other embodiments, the display is avideo projector. In still further embodiments, the display is acombination of devices such as those disclosed herein.

In some embodiments, the digital processing device includes an inputdevice to receive information from a user. In some embodiments, theinput device is a keyboard. In some embodiments, the input device is apointing device including, by way of non-limiting examples, a mouse,trackball, track pad, joystick, game controller, or stylus. In someembodiments, the input device is a touch screen or a multi-touch screen.In other embodiments, the input device is a microphone to capture voiceor other sound input. In other embodiments, the input device is a videocamera to capture motion or visual input. In still further embodiments,the input device is a combination of devices such as those disclosedherein.

Non-Transitory Computer Readable Storage Medium

In some embodiments, the systems, software, and methods disclosed hereininclude one or more non-transitory computer readable storage mediaencoded with a program including instructions executable by theoperating system of an optionally networked digital processing device.In further embodiments, a non-transitory computer readable storagemedium is a tangible component of a digital processing device. In stillfurther embodiments, a computer readable storage medium is optionallyremovable from a digital processing device. In some embodiments, acomputer readable storage medium includes, by way of non-limitingexamples, CD-ROMs, DVDs, flash memory devices, solid state memory,magnetic disk drives, magnetic tape drives, optical disk drives, cloudcomputing systems and services, and the like. In some cases, the programand instructions are permanently, substantially permanently,semi-permanently, or non-transitorily encoded on the media.

Computer Program

In some embodiments, the systems, software, and methods disclosed hereininclude at least one computer program, or use of the same. A computerprogram includes a sequence of instructions, executable in the digitalprocessing device's CPU, written to perform a specified task. In lightof the disclosure provided herein, those of skill in the art willrecognize that a computer program may be written in various versions ofvarious languages. In some embodiments, a computer program comprises onesequence of instructions. In some embodiments, a computer programcomprises a plurality of sequences of instructions. In some embodiments,a computer program is provided from one location. In other embodiments,a computer program is provided from a plurality of locations. In variousembodiments, a computer program includes one or more software modules.In various embodiments, a computer program includes, in part or inwhole, one or more web applications, one or more mobile applications,one or more standalone applications, one or more web browser plug-ins,extensions, add-ins, or add-ons, or combinations thereof.

Web Application

In some embodiments, a computer program includes a web application. Inlight of the disclosure provided herein, those of skill in the art willrecognize that a web application, in various embodiments, utilizes oneor more software frameworks and one or more database systems. In someembodiments, a web application is created upon a software framework suchas Microsoft®.NET or Ruby on Rails (RoR). In some embodiments, a webapplication utilizes one or more database systems including, by way ofnon-limiting examples, relational, non-relational, object oriented,associative, and XML database systems. In further embodiments, suitablerelational database systems include, by way of non-limiting examples,Microsoft® SQL Server, mySQL™, and Oracle®. Those of skill in the artwill also recognize that a web application, in various embodiments, iswritten in one or more versions of one or more languages. A webapplication may be written in one or more markup languages, presentationdefinition languages, client-side scripting languages, server-sidecoding languages, database query languages, or combinations thereof. Insome embodiments, a web application is written to some extent in amarkup language such as Hypertext Markup Language (HTML), ExtensibleHypertext Markup Language (XHTML), or eXtensible Markup Language (XML).In some embodiments, a web application is written to some extent in apresentation definition language such as Cascading Style Sheets (CSS).In some embodiments, a web application is written to some extent in aclient-side scripting language such as Asynchronous Javascript and XML(AJAX), Flash® Actionscript, Javascript, or Silverlight®. In someembodiments, a web application is written to some extent in aserver-side coding language such as Active Server Pages (ASP),ColdFusion®, Perl, Java™, JavaServer Pages (JSP), Hypertext Preprocessor(PHP), Python™, Ruby, Tcl, Smalltalk, WebDNA®, or Groovy. In someembodiments, a web application is written to some extent in a databasequery language such as Structured Query Language (SQL). In someembodiments, a web application integrates enterprise server productssuch as IBM® Lotus Domino®. In some embodiments, a web applicationincludes a media player element. In various further embodiments, a mediaplayer element utilizes one or more of many suitable multimediatechnologies including, by way of non-limiting examples, Adobe® Flash®,HTML 5, Apple® QuickTime®, Microsoft® Silverlight®, Java™, and Unity®.

Mobile Application

In some embodiments, a computer program includes a mobile applicationprovided to a mobile digital processing device. In some embodiments, themobile application is provided to a mobile digital processing device atthe time it is manufactured. In other embodiments, the mobileapplication is provided to a mobile digital processing device via thecomputer network described herein.

In view of the disclosure provided herein, a mobile application iscreated by techniques known to those of skill in the art using hardware,languages, and development environments known to the art. Those of skillin the art will recognize that mobile applications are written inseveral languages. Suitable programming languages include, by way ofnon-limiting examples, C, C++, C#, Objective-C, Java™, Javascript,Pascal, Object Pascal, Python™, Ruby, VB.NET, WML, and XHTML/HTML withor without CSS, or combinations thereof.

Suitable mobile application development environments are available fromseveral sources. Commercially available development environmentsinclude, by way of non-limiting examples, AirplaySDK, alcheMo,Appcelerator®, Celsius, Bedrock, Flash Lite, .NET Compact Framework,Rhomobile, and WorkLight Mobile Platform. Other development environmentsare available without cost including, by way of non-limiting examples,Lazarus, MobiFlex, MoSync, and Phonegap. Also, mobile devicemanufacturers distribute software developer kits including, by way ofnon-limiting examples, iPhone and iPad (iOS) SDK, Android™ SDK,BlackBerry® SDK, BREW SDK, Palm® OS SDK, Symbian SDK, webOS SDK, andWindows® Mobile SDK.

Those of skill in the art will recognize that several commercial forumsare available for distribution of mobile applications including, by wayof non-limiting examples, Apple® App Store, Android™ Market, BlackBerry®App World, App Store for Palm devices, App Catalog for webOS, Windows®Marketplace for Mobile, Ovi Store for Nokia® devices, Samsung® Apps, andNintendo® DSi Shop.

Software Modules

The systems, software, and methods disclosed herein include, in variousembodiments, software, server, and database modules, or use of the same.In view of the disclosure provided herein, software modules are createdby techniques known to those of skill in the art using machines,software, and languages known to the art. The software modules disclosedherein are implemented in a multitude of ways. In various embodiments, asoftware module comprises a file, a section of code, a programmingobject, a programming structure, or combinations thereof. In furthervarious embodiments, a software module comprises a plurality of files, aplurality of sections of code, a plurality of programming objects, aplurality of programming structures, or combinations thereof. In variousembodiments, the one or more software modules comprise, by way ofnon-limiting examples, a web application, a mobile application, and astandalone application. In some embodiments, software modules are in onecomputer program or application. In other embodiments, software modulesare in more than one computer program or application. In someembodiments, software modules are hosted on one machine. In otherembodiments, software modules are hosted on more than one machine. Infurther embodiments, software modules are hosted on cloud computingplatforms. In some embodiments, software modules are hosted on one ormore machines in one location. In other embodiments, software modulesare hosted on one or more machines in more than one location.

While preferred embodiments of the present invention have been shown anddescribed herein, it will be obvious to those skilled in the art thatsuch embodiments are provided by way of example only. Numerousvariations, changes, and substitutions will now occur to those skilledin the art without departing from the invention. It should be understoodthat various alternatives to the embodiments of the invention describedherein may be employed in practicing the invention.

What is claimed is:
 1. A computer-implemented system comprising a firstprocessing device configured to generate and deliver an ad for an onlineproperty, the ad delivered to an application executing on a secondprocessing device, the ad providing an immersive interactive experienceand tour of the online property in response to a user interaction,provided that the immersive interactive experience and tour of theonline property are provided within the application executing on thesecond processing device.
 2. The system of claim 1, wherein the onlineproperty is a game.
 3. The system of claim 2, wherein the game is anaction game, an adventure game, an arcade game, a board game, a braingame, a card game, a casino game, a dice game, a drawing game, aneducational game, a music game, a puzzle game, a racing game, arole-playing game, a simulation, a social game, a sports game, astrategy game, a trivia game, a word game, or a combination thereof. 4.The system of claim 3, wherein the game comprises functionality to savegame state and play information allowing a user to close the game andresume play at a later time.
 5. The system of claim 4, wherein the gamestate and play information is saved to a remote server or databaseallowing a user to resume play from a different device or application.6. The system of claim 2, wherein the game supports in-gamemicropayments.
 7. The system of claim 2, wherein the game comprisesperiodic in-game ads.
 8. The system of claim 1, wherein the applicationexecuting on the second processing device is a web browser, a mobile webbrowser, or a native mobile application.
 9. The system of claim 1,wherein the immersive interactive experience is an ad unit.
 10. Thesystem of claim 9, wherein the ad unit is an expanding banner ad, aninterstitial ad, a three-dimensional multimedia ad, or a combinationthereof.
 11. Non-transitory computer-readable storage media encoded witha computer program including instructions executable by a processor tocreate a mobile embeddable unit comprising a software module configuredto expand the embeddable unit to provide an interactive mobile game inresponse to a user interaction, the game occupying at least 50 percentof the available area of a mobile display, provided that the gamecomprises a software module configured to transact in-game mobilemicropayments.
 12. The storage media of claim 11, wherein the mobileembeddable unit is an ad unit.
 13. The storage media of claim 12,wherein the mobile ad unit comprises text, an image, a video, aninteractive, or a combination thereof.
 14. The storage media of claim11, wherein the software module configured to expand the ad unit toprovide an interactive mobile game provides the game without linking toa web page or downloading a mobile application.
 15. The storage media ofclaim 11, wherein the interactive mobile game occupies at least 70percent or at least 90 percent of the available area of a mobiledisplay.
 16. The storage media of claim 15, wherein the interactivemobile game is full screen.
 17. The storage media of claim 15, whereinthe interactive mobile game is closable to reveal the mobile ad unit.18. The storage media of claim 11, wherein the interactive mobile gameis an action game, an adventure game, an arcade game, a board game, abrain game, a card game, a casino game, a dice game, a drawing game, aneducational game, a music game, a puzzle game, a racing game, arole-playing game, a simulation, a social game, a sports game, astrategy game, a trivia game, a word game, or a combination thereof. 19.The storage media of claim 11, wherein the interactive mobile gamecomprises functionality to save game state and play information allowinga user to close the game and resume play at a later time.
 20. Thestorage media of claim 19, wherein the game state and play informationis saved to a remote server allowing a user to resume play from adifferent device or application.
 21. Non-transitory computer-readablestorage media encoded with a computer program including instructionsexecutable by a processor to create an interactive mobile game, the gamefully contained in a mobile embeddable unit, the embeddable unitexpandable in response to a user interaction to provide the game, thegame occupying at least 50 percent of the available area of a mobiledisplay, provided that the game comprises a software module configuredto transact in-game mobile micropayments.
 22. The storage media of claim21, wherein the mobile embeddable unit is an ad unit.
 23. The storagemedia of claim 22, wherein the mobile ad unit comprises text, an image,a video, an interactive, or a combination thereof.
 24. The storage mediaof claim 21, wherein the mobile ad unit provides the interactive mobilegame without linking to a web page or downloading a mobile application.25. The storage media of claim 21, wherein the interactive mobile gameoccupies at least 70 percent or at least 90 percent of the availablearea of a mobile display.
 26. The storage media of claim 25, wherein theinteractive mobile game is full screen.
 27. The storage media of claim25, wherein the interactive mobile game is closable to reveal the mobilead unit.
 28. The storage media of claim 21, wherein the interactivemobile game is an action game, an adventure game, an arcade game, aboard game, a brain game, a card game, a casino game, a dice game, adrawing game, an educational game, a music game, a puzzle game, a racinggame, a role-playing game, a simulation, a social game, a sports game, astrategy game, a trivia game, a word game, or a combination thereof. 29.The storage media of claim 21, wherein the interactive mobile gamecomprises functionality to save game state and play information allowinga user to close the game and resume play at a later time.
 30. Thestorage media of claim 29, wherein the game state and play informationis saved to a remote server allowing a user to resume play from adifferent device or application.